Artwork Guidelines

Creating high-quality artwork helps ensure your custom products look their best. The guidelines below will help you prepare files for printing and reduce delays during production.

If you have questions or need assistance, our team is happy to help.

1. Preferred File Types

For the best print quality, we recommend submitting vector artwork whenever possible.

Preferred file formats:

  • AI (Adobe Illustrator)
  • EPS
  • PDF (Vector)
  • SVG

We also accept:

  • PNG
  • JPG / JPEG
  • TIFF
  • PSD

If you're unsure whether your file is suitable, submit it and we'll review it before production.

2. Image Resolution

For printed products, we recommend artwork with a minimum resolution of 300 DPI (dots per inch) at the final print size.

Low-resolution images may appear:

  • Blurry
  • Pixelated
  • Soft
  • Distorted

Screenshots, images copied from websites, or photos downloaded from social media often do not provide sufficient quality for printing.

3. Vector Artwork

Vector artwork produces the sharpest results because it can be scaled without losing quality. Whenever available, use vector files for:

  • Logos
  • Text
  • Icons
  • Line art
  • Simple graphics

4. Colors

Colors displayed on computer monitors, tablets, and mobile devices may differ from printed products.

Color variations may occur due to:

  • Screen settings
  • Material type
  • Fabric
  • Printing method
  • Ink
  • Lighting conditions

While we strive for accurate color reproduction, exact color matches cannot always be guaranteed.

If precise color matching is important, please contact us before placing your order.

5. Fonts

Whenever possible:

  • Convert fonts to outlines or curves before saving your artwork.
  • Alternatively, include the font files when submitting your design.

This helps prevent unexpected font substitutions during production.

6. Transparency & Effects

Some artwork effects may not reproduce exactly as displayed on your screen. Examples include:

  • Drop shadows
  • Glows
  • Transparency
  • Gradients
  • Blend modes
  • Filters

Flattening these effects before submission may improve production accuracy.

7. Bleed & Safe Area

Products that extend color or graphics to the edge should include bleed.

Keep important content such as:

  • Text
  • Logos
  • Player names
  • Numbers
  • QR codes

Away from the trim edge to reduce the risk of accidental trimming during production.

Specific bleed requirements are available in our File Preparation Guide.

8. Spelling & Content

Please carefully review all submitted artwork before uploading.

Customers are responsible for verifying:

  • Spelling
  • Grammar
  • Names
  • Numbers
  • Dates
  • Phone numbers
  • Email addresses
  • Website URLs
  • QR codes

Production will be based on the approved artwork.

9. Photographs

For the best results:

  • Use original, high-resolution photos.
  • Avoid screenshots whenever possible.
  • Do not enlarge small images significantly.
  • Submit the highest-quality version available.

Higher-quality images produce better printed products.

10. Logos

For the best reproduction:

  • Use original logo files whenever possible.
  • Avoid low-resolution logos copied from websites.
  • Vector logos provide the highest print quality.

If only a low-quality logo is available, our design team may be able to recreate it for an additional fee.

11. Artwork Proofs

Depending on the product and order, Sports Gear Swag may provide a digital proof before production.

Customers should carefully review all proofs for:

  • Colors
  • Placement
  • Personalization
  • Sizing
  • Overall layout

Production begins only after required approvals have been received.

12. Need Design Help?

If you don't have print-ready artwork, our design team can help. Services may include:

  • Logo recreation
  • Artwork cleanup
  • Background removal
  • File conversion
  • Custom graphic design
  • Layout adjustments
  • Minor artwork edits

Additional design charges may apply depending on the scope of work.

13. Related Resources

For additional information, please review our:

14. Contact Us

If you have questions about preparing your artwork or need design assistance, please contact us.

Sports Gear Swag
Website: https://www.sportsgearswag.uk
Email: sales@sportsgearswag.uk
Phone: 1-833-301-6511